Plausible Analytics is designed as a straightforward, privacy-conscious web analytics tool that offers a simple yet powerful alternative to Google Analytics. It is built with the privacy of your visitors in mind, ensuring no cookies are used and no personal data is collected, making it fully compliant with GDPR, CCPA, and PECR regulations. Key features include:
- Lightweight Script: The script is 75 times smaller than Google Analytics, ensuring your website loads faster and reduces carbon footprint.
- Privacy Focused: No need for cookie banners or GDPR consent, with all data processed in the EU.
- Open Source: The source code is available on GitHub, allowing for transparency and self-hosting options.
- Simple Dashboard: Get all essential insights on one page without the need for custom reports or dashboards.
- Goal Conversions and Campaign Tracking: Track ecommerce revenue, outbound link clicks, file downloads, and more with custom events and dimensions.
Plausible Analytics is ideal for startups, agencies, bloggers, and creators looking for a privacy-friendly, easy-to-use analytics solution that respects visitor privacy and offers actionable insights without the complexity of traditional analytics tools.
