Fathom Analytics: A Privacy-First Google Analytics Alternative
Fathom Analytics offers a refreshing approach to web analytics by prioritizing user privacy and simplicity over the complexity and intrusiveness of traditional tools like Google Analytics. Designed for website owners, developers, and businesses of all sizes, Fathom provides essential insights without compromising on data protection or requiring extensive technical expertise.
Key Features
- Privacy-Focused: Anonymizes IP addresses and operates without cookies, eliminating the need for cookie consent banners and ensuring compliance with GDPR, CCPA, and other privacy laws.
- Simple Setup: Integrates with any website, CMS, or framework using a single line of code, enabling real-time data collection within minutes.
- Accurate Data: Filters out bots and spam traffic to display only genuine human visits, providing reliable metrics for decision-making.
- Forever Data Retention: Stores data indefinitely, allowing users to access historical analytics years after collection.
- Lightweight Script: A minimal 2kB script ensures fast loading times, supporting SEO efforts without impacting site performance.
- Event Tracking & Reports: Tracks custom user interactions and delivers detailed email reports for ongoing performance monitoring.
- Integration-Friendly: Compatible with a wide range of tools and platforms, including WordPress, Next.js, Vue.js, and ConvertKit.
Use Cases
- Small Businesses & Startups: Gain actionable insights into website traffic without the overhead of complex tools or privacy concerns.
- Developers: Leverage an easy-to-use API and lightweight script for seamless integration into custom projects.
- Enterprises: Trusted by Fortune 100 companies for reliable, compliant analytics that scale with traffic spikes.
- Privacy Advocates: Ideal for users seeking ethical analytics that respect visitor privacy and avoid invasive tracking.
Fathom Analytics stands out with its commitment to 'Small Tech' principles, operating as a focused four-person team dedicated to customer needs rather than investor demands. With testimonials from industry leaders and a growing user base of over 1,000,000 websites, Fathom is a proven solution for those looking to ditch Google Analytics for a simpler, more ethical alternative.
